Sustainable Farms
This vital initiative of The Australian National University highlights how we can refresh a brand without undergoing a complete redesign of its visual identity.
Sustainable Farms is one of the world’s most comprehensive and impactful ecological research and extension programs. They work with farmers across south-eastern Australia to improve how biodiversity, healthy ecosystems, and productive agriculture can co-exist.
The project required a design makeover so that the quality of their visual output matched the importance of their work. Rather than implementing a complete rebrand, we created a design style that improves their professionalism and authority while remaining easy to maintain and develop over the long term.
A client does not always need to go through the full process of creating a new logo. Subtle reworking and improvements to an existing brand identity are often more appropriate when budget, time, or existing brand awareness are key considerations.
